A Conditioned Condition

So I noticed the other day that hair conditioner bottles are always upside down. Unlike shampoo bottles. In the sense that their caps are on the  bottom end of the bottle rather than on the top.

Rather like standing on your head…

up, down, up, up, down, up...

It’s funny how I did not really notice this before. I mean, conditioner bottles are as common as…shampoo or soap for me. Even toothpaste. Just another bottle/tube lying around in the bathroom, the contents of which I use on a very regular basis. So I mean, I see them all the time. But it really just hit me. Like that shampoo bottle hit my toe the other day while I was taking a shower.

Okay okay, moving on and being politically correct, I won’t categorize all conditioner bottles as upside down. Because sweeping generalized statements, regardless of the subject, do not carry much weight. Or should not carry much weight, if any at all, but this is a whole other argument.

This stand-on-head phenomenon is not specific to conditioner bottles only. Creams. Lotions. Face-washes. Scrubs. Too many other make-up related stuff to actually think about and list down come in such packaging. You get the point.

And now I wonder why the situation is as it is.

Who came up with this idea? Why and how did it become such a norm that we don’t even notice? It can’t just be a marketing gimmick. ‘Cause we buy and use upright bottles of goo, don’t we?

Maybe they are conditioned this way, if you know what I mean.

Or maybe, they are this way for us to be able to determine which bottle is which when we grab for one when taking a shower and our eyes are closed due to the water cascading down and all that jazz.

Or maybe – just maybe – all the “upright” products have gotten the wrong end of the “opening”.

Chicken and egg, folks; chicken and egg.

In any case, my hair is always soft and smooth! 🙂


2 thoughts on “A Conditioned Condition

  1. Interesting point! Something not many of us notice.

    A scientist might draw your attention to the difference in viscosities (ugh!). Shampoo conditioners typically have higher viscosities than shampoos and so the tubes have to be upside down, for the fluid to flow out easily. Ergonomic considerations in life.

    Consumers are a quirky lot. We tend to associate thickish fluid-y shampoos with ‘efficiency’, even though a watery shampoo would do the exact same job! If you look closely at the conditioner, you’ll find an ingredient Quaternium…which contributes to the conditioner’s thickness.

    For a couple of ingredients, we offer to pay twice the amount!

    Its probably common manufacturer practise, apart from the viscosity thing.


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